What is SEO?
Search Engine Optimization is an internet marketing technique that aims to organically, without payment, improve a website’s web search visibility. In simpler terms SEO is a way to get your website as high up as possible on a web search without paying for it.
Why Does My Business Need SEO?
1. It is estimated that the average person barely gets to the second page of their web results, in this regard SEO ensures that your business website ranks as high as possible on the web search results.
2. Seo is an inexpensive way to promote your business online. If taking up paid advertising is out of your reach then seo will definitely come in handy.
3. Seo enables local business’ to localize their content for their target demographic. This is done by use of keywords which help your potential customers navigate through vast amounts of information online.
4. Recent advances in seo mean that you can now use it to further promote your images and videos. This is a more effective marketing strategy as the average person is very visually stimulated.